by Alex Peal
Managing Partner
6 October 2026
Press Releasesby Alex Peal
Managing Partner
James Cowper Kreston is pleased to announce the promotion of Sam Smith to Audit and Assurance Director, effective 1 October 2026.
This promotion reflects the firm's continued commitment to growth, leadership development and delivering exceptional service to clients across its diverse portfolio.
Sam joined James Cowper Kreston in 2017 as an Audit Apprentice in the firm's Newbury office. Having qualified with both AAT and ACCA, he relocated to the Oxford office in 2022 as an Audit and Assurance Manager. His promotion to Director reflects the significant contribution he has made to the firm, his technical expertise, and his commitment to delivering outstanding service to clients.
As Audit and Assurance Director, Sam works with a broad range of clients, from owner-managed businesses and high-growth companies to UK and multinational groups. He has particular expertise in the healthcare and technology sectors, helping clients navigate the opportunities and challenges associated with operating in fast-paced and evolving industries. Sam also supports groups through acquisitions, restructurings and other key stages of growth and transformation.
Commenting on his promotion, Sam said:
"I am incredibly proud to be appointed Audit and Assurance Director. Having joined the firm as an apprentice in 2017, this promotion represents a significant personal milestone and reflects the support, opportunities and encouragement I have received throughout my career.
One of the aspects of my role I enjoy most is getting to know the people behind the businesses. I take pride in building trusted, long-term relationships with clients, understanding both their immediate priorities and longer-term ambitions, and supporting them in achieving their goals. I look forward to continuing to work closely with our clients and colleagues in this new role."
James Pitt, Partner and Head of Audit and Assurance Services said:
"Sam's promotion to Director is thoroughly deserved. Since joining the firm as an apprentice, he has consistently demonstrated excellent technical expertise, strong leadership and an unwavering commitment to delivering exceptional service to clients.
He has built lasting relationships with clients and colleagues alike and has become a highly valued member of our Audit and Assurance team. We are delighted to welcome him to the leadership team and look forward to seeing him continue to develop in his new role."
Alex Peal, Managing Partner, added:
"On behalf of the Partners at James Cowper Kreston, I am delighted to congratulate Sam on his promotion to Director. His career progression is a testament to his hard work, dedication and professionalism, as well as the strength of the opportunities available within our firm.
Investing in our people remains a key part of our long-term strategy, and we are proud to recognise individuals such as Sam who make such a positive contribution to our clients, colleagues and the wider success of the business. We wish him every success in this next stage of his career."