Accountants & Business Advisers

James Cowper Kreston at the Digital Accountancy Matchmaking event

27 June 2025

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The Digital Accountancy Matchmaking event, hosted by Innovate UK Business Connect, brought together cutting-edge tech start-ups and established accountancy firms to explore innovative solutions.

Helle Farmer and Emma Jones, Senior Managers at James Cowper Kreston, share their perspectives on the value of these high-impact collaborations and the future of digital transformation within the profession, as part of Innovate UK’s Next Generation Professional & Financial Services initiative, in partnership with TiPS.

Connecting founders with accountants, this unique speed networking session brought together selected technology start-ups and leading firms, for facilitated one-to-one meetings to explore collaboration opportunities across areas such as smart forecasting, compliance automation, AI, data integration, ESG reporting, personalized advisory, and customer onboarding.

Helle and Emma share their perspectives on how the event reinforced the importance of targeted, high-value connections to accelerate digital transformation in accountancy, and how the innovative start-ups on the day showcased practical and strategic technologies that can help established firms deliver smarter, more efficient services.

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